A website and a Google profile, working together: 18 booking requests in 30 days.

A holiday and leisure business on our Showcase plan, live for just one month. Anonymised at their request.

The brief

This client came to us as a holiday and leisure business with plenty of demand but almost no presence online. People planning a trip to their area were searching for exactly what they offer, yet with no proper website and an unclaimed Google listing, that interest was quietly going to competitors who were easier to find and book.

Why a website and a Google Business Profile belong together

This is the part a lot of small businesses get wrong. They treat a website and a Google Business Profile as two separate jobs, or pick one and skip the other. In reality they do two different things, and they only work properly as a pair.

• The Google Business Profile is how you get found. It puts you on Google Maps and in local search, with your hours, photos, reviews and a link, right at the moment someone nearby is looking for what you do.
• The website is how you win the job. Once someone clicks, they need somewhere that answers their questions, shows your work, builds trust and makes it easy to book. A listing on its own cannot do that.

One without the other leaks customers. A great website nobody can find gets no visitors. A busy Google listing that points at a weak or missing website loses people at the final step, right when they were ready to get in touch. Together they form a loop: the profile brings people in, and the website turns that interest into real enquiries.

What we built

We set them up on our Showcase plan, with a dedicated page and gallery for each type of stay and facility they offer, built so both guests and Google can see clearly what they offer and where. Alongside it we set up and optimised their Google Business Profile so the two point at each other and reinforce each other.

The profile gives Google a business to rank and a map pin to show. The website gives every click somewhere credible to land. Neither was doing anything a month earlier.

The result

In their first 30 days live, the site drew 619 visitors and 2,352 page views. Of those, 279 came directly from Google search click-throughs, traffic that simply did not exist before, and the site generated 18 booking requests.

The booking requests are the number that matters most. Visitors and page views show reach, but 18 people took the time to actually ask to book. That is the profile and the website doing their jobs together: one to be found, one to be trusted. For a business that was effectively invisible online a month earlier, that is 18 real booking enquiries from a standing start.